Intro to Business Analytics ▸

Business Technology ▸

Coding for Analysis ▸
Syracuse University micro-credential*

Intro to Data Decision-Making Using AI ▸
Syracuse University micro-credential*

Applied AI ▸
Syracuse University micro-credential*

Project Management ▸
Syracuse University micro-credential*

*A focused credential that demonstrates mastery in a specific skill.

Marvin Deitz

Instructor

Dr. Marvin Deitz

mdeitz@golisanoinstitute.org

Joel Menchel

Instructor

Joel Menchel

jmenchel@golisanoinstitute.org

Scott Baker

Instructor

Dr. Scott Baker

sbaker@golisanoinstitute.org

Global Business Strategy

This course examines the complex dynamics of global business through an in-depth exploration of cultural, political, legal, and economic factors that shape international business strategies. Students will analyze how formal and informal institutions influence global business practices while gaining practical understanding of fundamental business frameworks including institutional and resource-based views. The curriculum integrates supply chain management, sustainable business practices, and cultural competency to prepare students for developing competitive strategies aligned with global standards and local market needs. Through case studies, simulations, and analysis of regional businesses, students will develop essential skills for navigating the challenges and opportunities of conducting business in an interconnected global economy.

Core Topics
  • Introduction to Global Business
    • Overview of globalization and its importance
    • Key differences between domestic and international business
  • Cultural Environment of Global Business
    • Role and impact of formal institutions in international business
    • UN Sustainable Development Goals (SDGs) and their application to business
  • Cultural Environment of Global Business
    • Cultural frameworks, including Hofstede’s dimensions
    • High vs. low-context cultures and business communication
  • Political and Legal Environment
    • Various political systems and their impact on global business
    • International trade regulations, tariffs, and agreements
  • International Trade
    • Classical trade theories (Comparative Advantage, Absolute Advantage)
    • Modern trade theories and regional economic integrations
  • Global Financial Management and Supply Chain Risk
    • Currency risk, fluctuations, and hedging strategies
    • Principles of resilient supply chains
  • Global Marketing Strategies and Supply Chain Integration
    • Adapting marketing strategies for different cultural contexts
    • Integration of supply chain and global marketing efforts
  • Supply Chain and Operations in Global Business
    • Logistics, transportation, and supply chain management
    • Key decisions in global supply chain management
  • Business-Level Strategies in International Markets and Supply Chain
    • Business strategies: cost leadership, differentiation, and focus
    • Aligning supply chain decisions with business strategies

Learning Outcomes and Career Relevance

  • Describe and compare the importance of culture, particularly between the formal and informal institutions influencing global business practices.
  • Investigate how cultural, political, legal, economic, and social forces—both internal firm resources and external market conditions—impact domestic and foreign business strategies.
  • Understand and apply fundamental business strategy frameworks, including institutional and resource-based views within the context of global business environments.
  • Explore the role of operations and supply chain considerations in forming competitive strategies within global business practices.
  • Analyze the role of sustainable business practices in developing competitive strategies that align with global institutional standards and local market needs.