Coding for Analysis ▸
Syracuse University micro-credential*
Intro to Data Decision-Making Using AI ▸
Syracuse University micro-credential*
Applied AI ▸
Syracuse University micro-credential*
Project Management ▸
Syracuse University micro-credential*
*A focused credential that demonstrates mastery in a specific skill.
Instructor
Chris O’Connor
coconnor@golisanoinstitute.org
Instructor
Emily Abraham
eabraham@golisanoinstitute.org
Instructor
Dr. Caterina Caiazza
ccaiazza@golisanoinstitute.org
Networking & Personal Brand Management
In this course, you will refine your ability to communicate your unique value and personal brand through interviews, resumes, social media, and other professional interactions. Learn how to strategically build and expand your professional network, connecting with future employers, colleagues, business partners, and clients. By integrating job search strategies, networking techniques, and entrepreneurial principles, you will design a comprehensive plan to secure employment, pursue continued education, or launch entrepreneurial ventures aligned with your career aspirations.
Core Topics
- Career Goals Revisited
- Using Life Design Plan & Goal Setting
- Tell Your Story-Your Personal Brand Statement
- Brand assessment and positioning statement
- Your elevator pitch
- Job Search Strategies & Tailoring Application Documents
- Tailoring resumes to postings
- Writing effective cover letters
- Internship/Job Search Strategies
- Communicating Your Brand on Social Media
- Appreciating and ensuring a professional online presence
- Developing a social media strategy aligning with personal brand and career goals
- Professional Networking
- The value of networking & networking roles
- Assessing current professional network and identifying areas for growth
- Career conversations & maintaining connections
- Interviewing Skills
Learning Outcomes and Career Relevance
- Utilize networking strategies and tools to build or expand a professional network, leveraging industry contacts and potential career mentors.
- Effectively communicate your professional value proposition and personal brand in interviews, cover letters, and professional interactions, highlighting unique strengths and qualifications to potential employers or entrepreneurial partners.
- Develop a comprehensive plan that integrates job/internship search strategies, networking techniques, and entrepreneurial principles to pursue employment or launch ventures aligned with career goals.