Creating Entrepreneurial Ventures
Drawing upon learning in Entrepreneurship II: Business of Entrepreneurship (Q2), continue developing and evaluating a realistic vision and action-plan for a viable business venture through opportunity research and identification, ideation, and innovation by creating a comprehensive evidence-based business plan for a venture of your own or with classmates.
Core Topics
- Identifying Industry Sectors for Potential Value Creation
- Researching and Identifying Potential Customer Characteristics
- Developing a Customer Profile: Narrowing Down Customer Segments
- Developing Your Value Proposition Map
- Relieving customer “pains”
- Creating customer “gains”
- Identifying Products/Services for satisfying customers
- Revisiting, Revising, Redeveloping Your Business Model Canvas
- Revisiting, Revising, Redeveloping Your Business Venture Project Plan
- Financial Plan Analysis for Business Models
Learning Outcomes and Career Relevance
- Determine areas of viable opportunity through analysis of industry sectors.
- Construct multiple business models to inform the development of a comprehensive business plan.
- Develop a project scope and plan to actualize business plans.