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BusinessReady Workshops

A preparatory workshop series for high schoolers presented by Golisano Institute

BusinessReady 102: Marketing for Entrepreneurship and Business Activation

January 15, 2024
10:00 am - 2:15 pm

150 Sawgrass Drive
Rochester, NY 14620

It’s never too early to spark the enthusiasm of tomorrow’s entrepreneurs. This four-hour workshop is designed for high school students seeking hands-on experience with strategic marketing for business and entrepreneurship. Students will leave their time here energized with new knowledge and skills, including the basics of product positioning, key performance indicators, brand design, and more.

The Day's Agenda

10:00 - 10:15

Welcome and Introduction

  • Registration and check-in
  • Cover the goals of the workshop

10:15 - 11:30

Marketing Framework

  • Review the key inputs into a cohesive strategic marketing process
  • Practice crafting language to distill down the essence of a good or service
  • Learn how to minimize marketing risk in the strategic marketing process

11:30 - 12:15

Lunch from Village Bakery Café

12:15 - 1:15

Brand Development

  • Review brand basics, including color, composition, consistency, and more.
  • Explore the power of storytelling and influence through design.
  • Learn to segment and understand your audience.

1:15 - 2:00

Pricing and Measurement

  • Identify the key attributes of determining pricing
  • Review promotional discounting to drive demand and profit
  • Measurement practices in marketing

2:00 - 2:15

Wrap Up

  • Summary of the day's learnings
  • Questions

The Day's Full Agenda

10:00 - 10:15

Welcome and Introduction

  • Registration and check-in
  • Cover the goals of the workshop

10:15 - 11:30

Marketing Framework

  • Review the key inputs into a cohesive strategic marketing process
  • Practice crafting language to distill down the essence of a good or service
  • Learn how to minimize marketing risk in the strategic marketing process

11:30 - 12:15

Lunch from Village Bakery Café

12:15 - 1:15

Brand Development

  • Branding basics, including color, composition, consistency, and more.
  • The power of storytelling and influence through design.
  • Segmenting and understanding your audience.

1:15 - 2:00

Pricing and Measurement

  • Identify the key attributes of determining pricing
  • Review promotional discounting to drive demand and profit
  • Measurement practices in marketing

2:00 - 2:15

Wrap Up

  • Summary of the day's learnings
  • Questions

Complete Your Registration

If you're a student, you may register for the program yourself, as long as you have permission from a parent or guardian and provide their name and contact information. If you're a parent or guardian whose student would like to join the workshop, you may register on their behalf.

 

The cost for each workshop is $75 and includes lunch. Payment is due upon registration.

Space is limited to 50 participants, so reserve your spot today!

Coming Soon:

BusinessReady 103: Financial Markets

 

BusinessReady 104: Personal Investing

Coming Soon:

BusinessReady 103: Financial Markets

 

BusinessReady 104: Personal Investing