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BusinessReady Workshops

A preparatory workshop series for high schoolers presented by Golisano Institute

BusinessReady 101: Entrepreneurship, Financial Markets & Personal Investing

This introductory four-hour workshop will lay a foundation for high school students to grasp vital aspects of entrepreneurship, financial markets, and personal investing. Students will come away from their time here energized with fresh knowledge, skills, and hands-on experience across some key business topics.

Tuesday April 2, 2024

10:00 am - 2:15 pm

BusinessReady 102: Marketing for Entrepreneurship & Business Activation

This workshop is designed for high school students seeking hands-on experience with strategic marketing for business and entrepreneurship. Students will leave their time here energized with new knowledge and skills, including the basics of product positioning, key performance indicators, brand design, and more.

Thursday April 4, 2024

10:00 am - 2:15 pm

Business Ready 101 Agenda

10:00 - 10:15

Welcome and Introduction

  • Registration and check-in
  • Cover the goals of the workshop

10:15 - 11:15

Entrepreneurship

  • What is entrepreneurship?
  • Why is entrepreneurship important?
  • Real life success stories of young entrepreneurs

11:15 - 11:30

Break - Networking

11:30 - 12:30

Financial Markets

  • What are financial markets?
  • Major types of financial markets
  • Examples of financial markets and their role in the global economy

12:30 - 1:00

Lunch from Village Bakery

1:00 - 2:00

Personal Investing

  • Defining financial literacy and why it is important
  • Understanding the concept of investing
  • Moving forward with investing in practical steps

2:00 - 2:15

Wrap Up

  • Summary of the day's learnings
  • Questions

Business Ready 102 Agenda

10:00 - 10:15

Welcome and Introduction

  • Registration and check-in
  • Cover the goals of the workshop

10:15 - 11:30

Marketing Framework

  • Review the key inputs into a cohesive strategic marketing process
  • Practice crafting language to distill down the essence of a good or service
  • Learn how to minimize marketing risk in the strategic marketing process

11:30 - 12:15

Lunch from Village Bakery Café

12:15 - 1:15

Brand Development

  • Review brand basics, including color, composition, consistency, and more
  • Explore the power of storytelling and influence through design
  • Learn to segment and understand your audience

1:15 - 2:00

Pricing and Measurement

  • Identify the key attributes of determining pricing
  • Review promotional discounting to drive demand and profit
  • Measurement practices in marketing

2:00 - 2:15

Wrap Up

  • Summary of the day's learnings
  • Questions

Complete Your Registration

If you're a student, you may register for the program yourself, as long as you have permission from a parent or guardian and provide their name and contact information. If you're a parent or guardian whose student would like to join the workshop, you may register on their behalf.

 

The cost for each workshop is $75, lunch included. If you register for both workshops, receive a 10% discount. $135 for both days, lunch included.

Space is limited to 50 participants, so reserve your spot today!

Coming Soon:

BusinessReady 103: Financial Markets

 

BusinessReady 104: Personal Investing

Coming Soon:

BusinessReady 103: Financial Markets

 

BusinessReady 104: Personal Investing