Adriana Boveda

Adriana Boveda

Lead Marketing Faculty

Adriana is a higher education innovator, pedagogy enthusiast, and lifelong learner with over 10 years of experience in advertising and marketing. Her background spans advertising agencies, client-side roles in telecommunications, and higher education marketing in Latin American and US Hispanic Markets. Joining Golisano Institute for its dedication to student-centered teaching and active learning environment, Adriana holds a Ph.D. in marketing from the University of Rhode Island and a master’s in advertising from The University of Texas at Austin. Of the values at Golisano Institute, she is more drawn to “Integrity,” emphasizing the importance of honesty, follow-through, and doing the right thing, even when no one is watching.  



Why do you love teaching business education?

I love sharing my experience and knowledge with the students, making them aware of how marketing is all around us, and watching them grow.  So much of what we teach in business applies to life. 

Share three fun facts about yourself.

  1. I am bilingual.
  2. I can dance salsa and merengue.
  3. I once won a limbo contest.