A highly strategic business curriculum for tomorrow’s entrepreneurs.

Master the language of business through transaction analysis and basic accounting principles. Learn to utilize QuickBooks software for daily record keeping, create and interpret financial statements, and understand federal income taxation for small businesses, with emphasis on external stakeholder communication.

Learn to analyze and manage business costs effectively through cost-volume-profit analysis and cost behavior patterns. Explore job order costing and the importance of budgeting and variance analysis for decision-making, with focus on internal stakeholder communication.

Build a strong foundation in data systems by exploring data modeling from spreadsheets to advanced databases. This course is the first course in a 3-course sequence that covers foundational skills in the movement of data. Topics include spreadsheets, relational databases, semi-structured data like JSON, and an introduction to unstructured data, equipping students with versatile data modeling and management skills.

Learn to harness cloud computing for seamless data integration and automation. This is the second course in a 3-course sequence and builds upon the data structure knowledge gained in Data Systems I. Data Systems II focuses on building data pipelines and API endpoints, enabling efficient information flow and connectivity across systems. Students will gain hands-on experience integrating cloud-based tools, creating data pipelines, and using APIs to connect data between systems.

This capstone course serves as the culminating experience in the AI in Business program, providing students with the opportunity to apply their acquired artificial intelligence and business analytics skills to real-world challenges. Working in close collaboration with faculty and industry partners, students will undertake either a comprehensive AI implementation project for an existing organization or develop an AI-driven business venture. The course runs concurrently with Business Analytics III, allowing students to leverage advanced analytics techniques in their capstone work while receiving structured guidance and feedback from faculty. This hands-on experience enables students to demonstrate mastery of the data analysis, artificial intelligence, data systems, and business principles taught throughout the curriculum through practical application in their chosen domain.

Explore how artificial intelligence is applied in real-world tools to solve business challenges. This 3rd course in a 3-course sequence examines popular AI solutions, their underlying technologies, and how to assess their fit for specific problems, equipping students to make informed decisions about AI-driven tools in various industries.

Develop foundational skills in coding and algorithmic thinking for data analysis and decision-making. Learn to use data effectively to support informed business decisions.

Advance your analytics skills by building and using artificial intelligence models to answer key business questions. This course focuses on transforming data into insights for strategic decision-making and customer understanding.

Build advanced analytics skills through creating and implementing artificial intelligence models to address key business questions. Learn to transform data into insights for strategic decision-making and customer understanding.

Apply your analytics skills in a hands-on project with real-world impact. In this course, you’ll work on a data-driven project for a strategic partner or develop insights for your own business venture, gaining practical experience in using analytics to drive decisions.

Learn to communicate your unique value and personal brand through various professional channels. Develop strategies for building and expanding your professional network while creating comprehensive plans for employment, education, or entrepreneurial ventures.

Experience the dynamic world of small and medium-sized businesses and start-ups in the Greater Rochester region. Gain hands-on experience through internships, tackle real-world projects, and clarify career interests through job shadowing and role rotations.

Master the fundamentals of project design, planning, and execution through individual and team scenarios based on Project Management Institute's Project Management Professional (PMP) certification principles.

Entrepreneurship I: Entrepreneurial Mindset of Business
Discover the core areas of business through an entrepreneurial lens. Create conceptual building blocks for hypothetical or real businesses while exploring different aspects of business and effective teamwork.

Entrepreneurship III: Creating Entrepreneurial Ventures
Design your own entrepreneurial or intrapreneurial journey through customized career path exploration. Develop insights into career opportunities, enhance skills, and learn to pitch ideas effectively.

Develop value propositions for innovative business concepts using design-thinking and lean start-up approaches. Create evidence-based business models and plans, leading to prototypes and participation in an entrepreneurship fair.

Design your own entrepreneurial or intrapreneurial journey through customized career path exploration. Develop insights into career opportunities, enhance skills, and learn to pitch ideas effectively.

Develop skills in using specific financial tools to analyze key business metrics. Learn to understand and apply strategic tools for achieving desired outcomes through sound decision-making.

Advance your knowledge of corporate finance, economic modeling, and international finance. Explore practical applications through case studies, financial modeling exercises, and advanced capital budgeting using tools like Excel and financial calculators.

Learn foundational economic principles for making sound strategic decisions as managers and entrepreneurs in a competitive global marketplace. Analyze and apply essential economic concepts including supply and demand, consumer behavior, production processes and costs, and pricing through interactive business simulations and case studies.

Explore the primary elements of marketing and gain an appreciation for the influence marketing has on consumer behavior and on business decision-making by examining current cases.

Learn to conduct market research to develop data-driven recommendations while designing and developing a foundational integrated marketing campaign for your company or a client. Explore how digital platforms enhance marketing campaigns.

Appreciate how human behavior, including your own, impacts the culture and success of any team and organization, through applying strengths-based frameworks vital to building effective operations and managing change, including discovering your own management and leadership characteristics and growth potential.

Discover the foundations of sales through connecting with customers, understanding buyer psychology, and delivering effective pitches. Develop confidence and essential skills through hands-on projects, frequent presentations, and interactive learning to succeed in real-world sales and transform prospects into loyal customers.

Build on Sales I foundations with advanced business-to-business (B2B) strategies. Master Customer Relationship Management (CRM) platforms, create impactful customer journeys, and analyze engagement metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES) to prepare for leading customer-focused teams.

Explore and analyze the primary legal factors businesses must consider, including different formation types. Learn how laws impact business sales, purchases, services, and strategy through case studies and real-world legal business scenarios.

Explore the opportunities and challenges of the global business environment and understand how different countries' cultural, socio-economic, and political differences impact business expansion into foreign markets. Create a hypothetical or real-world foreign market entry assessment aligned with United Nations Sustainable Development Goals to benefit consumers and businesses in both markets.

Discover how human behavior impacts the culture and success of teams and organizations through applying strengths-based frameworks vital to building effective operations and managing change. Develop your own management and leadership characteristics while exploring your growth potential.