Chief Marketing Officer
An award-winning marketing professional with 20+ years of experience, Lisa has earned a reputation in business circles as a sought-after marketer, creative director, and all-around problem solver. Her skill at strategy and branding have earned her numerous industry awards. She’s led advertising efforts for national and global brands as well as powerful campaigns for non-profits. Of the values at the core of Golisano Institute, the one that most speaks to her is integrity. “The essence of integrity involves examining one’s intentions—the why behind thoughts and actions. Integrity guides you – it is your inner compass,” she says. Lisa and her husband live in Rochester, N.Y.
What are you most excited about (or looking forward to) working at Golisano Institute?
“Would you please tell me which way I ought to go from here?” asked Alice.
“That depends a great deal on where you want to get to.” Said the Cat.
With all the possible choices people have, I’m most looking forward to helping students find a place that puts them on the path to where they want to go. Connecting students with a learning environment and education that’s right for them.
Why did you decide to join Golisano Institute?
From the first conversation with Tom, his commitment to long-term success for Rochester was obvious. His vision and philosophy behind opening a school which fills a gap in current higher education was spot-on. This need has existed for a long time, but now, post-covid, ideas about education have shifted enough to make this idea real. It’s a joy to be contributing toward bringing an alternative option for education that will make a permanent change in so many people’s lives.
What is the best career advice you’ve ever received?
Continuously hire your replacement. Meaning, find those stars who will make the business better. Don’t be afraid to bring smarter, more talented people onto your team. They will add value. Working alongside outstanding people will raise the bar for the process, the work, the outcomes.
Three fun facts
- I traveled through Europe for 4 months carrying everything I owned on my back.
- I’ve met Pitbull, Rhianna, and Drake.
- I can throw a jab-cross-hook combo!