Design Thinking & Innovation

Learn how the Design Thinking process is a creative problem-solving and opportunity-creation process that creates solutions and strategies from the perspective of the needs of the customer. Design thinking processes are highly interactive and focus on the relationships that drive value. Students will reinforce prior knowledge and skills from preceding courses by incorporating and reapplying them with topics in this course through application within a concurrent Business Analytics III course to identify and propose plans for solving a real-world problem for a community, regional, or national partner, or their own entrepreneurial venture.

Core Topics
  • Introduction to Design Thinking and Innovation
    • Definition and history of design thinking and innovation
    • The design thinking process: empathy, define, ideate, prototype, test
    • Applications of design thinking and innovation in various fields
  • Empathy and Problem Definition
    • Understanding user needs and pain points
    • Techniques for conducting user research and interviews
    • Defining the problem and establishing design criteria
  • The Ideation Process
    • Brainstorming and idea generation techniques
    • Evaluating and selecting ideas
    • Creating user personas and scenarios
  • Prototyping
    • Types of prototypes: low-fidelity, high-fidelity, digital
    • Creating and testing prototypes
    • Iterative design process
  • Testing and Feedback
    • User testing and feedback
    • Analyzing and interpreting feedback
    • Refining and iterating the solution
  • Implementation and Scaling
    • Implementation strategies and considerations
    • Scaling the solution: challenges and opportunities
    • Sustainability and impact assessment

Learning Outcomes and Career Relevance

  • Identify and utilize techniques to understand the needs of potential or current customers.
  • Apply Design Thinking and other ideation frameworks to generate, develop, and test ideas.
  • Demonstrate ideation skills by developing evidence-based insight reports or product / service prototypes.
  • Identify and solve real-world problems for community partners, corporations, or students’ own entrepreneurial ventures.