The Business of Entrepreneurship
Continue understanding and analyzing elements of business, and exploring and refining your career interests, through developing value propositions for innovative and realistic business concepts based on appreciating design-thinking and lean start-up approaches to entrepreneurship by designing evidence-based preliminary business models and plans.
Core Tpoics
- The Customer and the Job to be Done
- Customer Value Proposition & Research
- Business Model Canvas: Revenue & Costs
- Business Model Redesign using Business Model Canvas
- Revenue & Marketing Boot Camp
- Costs & Operations Boot Camp
- Social Entrepreneurs Saving the World
- Lean Start-Up and Rapid Cycle Learning
- Entrepreneurs in Action: Team Projects
- My Own Venture: Solo Project Plan
Learning Outcomes and Career Relevance
- Conduct research on a customer or business need for a product or service, and based upon that research, create unique value propositions.
- Evaluate entrepreneurial business development tools and processes such as Lean Start-Up and Business Model Canvas to create multiple business models including social enterprises.
- Articulate and apply financial and marketing considerations into business plans and proposals.
- Provide an internal “Entrepreneurship Fair” for teams of 1-3 to experience a Tradeshow experience.